Nobis is proud to announce a partnership with actor and Grey’s Anatomy star Giacomo Gianniotti. Gianniotti will serve as the brand’s global ambassador over a two-year period.

Nobis has long supported Gianniotti’s personal and philanthropic initiatives, including outfitting him for his trek to Mount Everest’s South Base Camp to help Nepal’s earthquake victims in 2016 with non-profit disaster relief organization All Hands and Hearts. The brand also sponsored the premiere of his feature film Acquainted at TIFF Bell Lightbox last year and outfitted him for the premiere at the 2018 Whistler Film Festival.

View the campaign video: Nobis x Giacomo Gianniotti

In celebration of our 15th anniversary, we are thrilled to announce our Global Brand Ambassadorship with Canadian actor @simuliu is best known for his history making lead role in Marvel Studios’ Shang Chi and the Legend of the Ten Rings.

Working with Liu comes with the introduction of a new collection meant to push boundaries, evoke a sense of purpose through timeless and functional silhouettes, and incorporate a modern twist that channel’s Simu’s authentic style.

View the campaign video: Nobis x Simu Liu

Nobis is proud to announce a partnership with NBA champion Serge Ibaka, Toronto Raptors centre. Ibaka will be the brand’s global ambassador and will be featured in upcoming campaigns over the next year.

Off the court, the basketball star has become an international fashion and lifestyle icon – he is often snapped in bold looks inspired by style in his native Brazzaville as well as European fashion hubs. His thoughtful and globally inspired style, as seen at Paris Fashion Week last summer, made him the perfect fit for Nobis.

View the campaign video: Nobis x Serge Ibaka